Monday, September 26, 2016

My Newest Publication: Using Experimental Auctions to Examine Demand for E-cigarettes

Here is the link to my newest publication, "Using Experimental Auctions to Examine Demand for E-cigarettes", in Nicotine and Tobacco Research

Abstract
Background: E-cigarettes are the latest in a line of potentially reduced exposure products that have garnered interest among smokers.
Methods: In this paper, we use experimental auctions to estimate smokers’ demand for e-cigarettes and to assess the impact of advertisements on willingness-to-pay. These are actual auctions, with winners and losers, which means hypothetical biases often seen in surveys are minimized.
Implications: Given these reduced harm products are appealing, if smokers are able to switch completely to e-cigarettes, there is a good chance for accrual of significant harm reduction.

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